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The Capsule Wardrobe – the what, how and why

Unless you’ve been living in a capsule you’ve almost certainly heard of a capsule wardrobe. And that everybody is going mad for it!


So because we like clothing, fashion and always looking great, we thought it best to take a closer look at this #capsulewardrobe thing that has everybody from Sienna Miller to Kendall Jenner ‘gramming about it.


First things first (because a girl’s gotta know what she’s letting herself in for if it involves possibly reducing the size of her wardrobe), what is a capsule wardrobe?


The term “capsule wardrobe” was coined by a London boutique owner in the 1970s to refer to a small collection of essential clothing items that don’t go out of fashion and that can easily be mixed and matched with other pieces.


Lately, it’s all the rage again and for a number of good reasons:


    • It makes deciding on an outfit super easy
    • Everything you own looks really good on you – because you choose to discard everything else
    • You need way less cupboard space and have less laundry
    • You’ll have more money because you’re buying more consciously
    • It’s kinder to the environment – because we know fast fashion isn’t doing the planet any favours


How to go about it


The internet is packed with advice, ideas and suggestions for building a capsule wardrobe. The most important thing really is to put the necessary time into thinking about your own style, taste, lifestyle and preferences. For example, if jeans, tees and trainers are your default, then it would make no sense to build your capsule around pencil skirts and pussy-bow blouses.


Rather, then your foundation would be two or three pairs of good quality jeans in different styles that you dress up, down or for inbetween. In this example you would also look at investing in a great pair of trainers in a style and colour that you like and that is easily matchable with the other things in your wardrobe.


What does the ideal capsule wardrobe look like?


Again, there are countless opinions on how to structure your perfect capsule wardrobe. There’s a movement that promotes having just 33 items of clothing (excluding sleepwear and underwear), but for us it’s less about the specific number of items and more about ensuring you pick items that you really like, that are of the best quality you can afford, and that you look fabulous in, of course.


The way to have fun with a capsule wardrobe is to accentuate an outfit with accessories such as hats, scarves, jewellery or a piece in the latest style or hottest colour.


To help you get started, we asked the Kameo team about their capsule wardrobes and rounded up the answers to come up with the following:




  • T-shirts (black, white & grey)
  • Smart white collared shirt
  • Breton stripe tee
  • Denim shirt
  • Bodysuit
  • Wrap bodysuit




  • Jeans (possibly 2 or 3 pairs)
  • Smart black pants
  • Leggings
  • Smart khaki pants
  • Denim shorts
  • Black shorts
  • Pencil skirt





  • A little black dress
  • A classic maxi dress
    • Pumps in a neutral colour
    • Ankle boot
    • Sneakers
    • Summer sandals
    • A classic pair of black heels




  • Denim jacket
  • Leather jacket
  • Trench coat
  • Black cardigan


While your list may look very different, this is a good way to start thinking about the items that can be worn in a variety of ways and across seasons.


But what if I tire of the same outfits?


That’s the most beautiful thing about a capsule wardrobe – because you only own things that you really like and look really good in – plus a few fun and fashionable accessories and on-trend once-offs you’ll never tire of the foundation pieces.


 Ultimately it’s about spending less time and money on clothes, but always looking good. In sort, it’s the solution to that situation we’re all too familiar with where you’re standing in front of your cupboard – packed with clothes – and you can’t find a thing to wear!

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