With love from London
Coffee, shopping and trend spotting. In London! Yup, sounds like a dream, doesn’t it?
It is, and we were lucky enough to do just that at the end of March. And were we delighted/inspired/in-awe!
Seriously though, here at Kameo it’s very important to us to stay ahead of the latest international trends to ensure we can bring you each season’s hottest styles… but interpreted in our unique way.
Now that we’re back we’re hard at work brainstorming, designing and bring it all to life (watch this space because all will be revealed soon). In the meantime we thought we’d share some of our trip highlights. Enjoy!
We actually combined work and pleasure. It was lovely to have my husband and business partner Hannes with me, as well as our beautiful baby boy. That’s us here! I’ve also been dying to try El & N Cafe, which everybody raves about on Instagram. Side note, it’s totally worth the hype.
Natural and all-white is all over the high street. It’s gorgeous and absolutely ideal for summer.
Animal prints are still very hot and have been updated in colourful tones for summer. Interestingly, snake and zebra prints are far more popular than leopard.
The 90s-inspired trend is still coming through very strong (remember how popular snake prints were back in the day?), and what’s great about this is if you shop smartly in winter you can repurpose it for summer.
There is a utility trend coming through strongly, which means practical fashion is the season’s hero trend and my favourite iteration is the multi-pocket shirt.
Linen is still a popular fabric for summer, while playful prints are all the rage for creating that instant “wow” factor from everything from weddings to work wear.
My absolute favourite trend is seashells on everything and a must-have accessory for this coming spring/summer. I mean, just look at this!
Our animal prints are already very popular, and exclusively available at YDE stores across the country and online.